While businesses can boost their brand’s awareness and reputation by 31% with digital marketing, companies are spending 53.9% on digital advertising and marketing in 2022 compared to 39.7% in 2017. With this vast inclination towards digital marketing, fraudsters are also looking for ways to invade this digital marketing process to avail of unnecessary benefits. Some marketing and advertising agencies try to take advantage of people by tricking them into paying for marketing frauds.
We talked to Faisal Abidi, Co-founder of RNF Technologies, who has been in the industry for 10+ years, about this prevalent issue in the marketing and advertising industry, and he directed us to the ways that could be used by an individual or a business to fight the marketing agency frauds. Let’s discuss the various identification factors to battle marketing frauds.
Tips By Faisal Abidi To Battle Marketing Frauds
- Place In Order, Suggests Faisal Abidi
In this way, Faisal Abidi, RNF Technologies, recommends businesses look for the traffic’s source, conversions, and clicks. It asks the people to monitor the clicks, impressions, and all the campaign metrics to track whether they are genuine conversions or some bot functioning and implement tools and strategies to avoid marketing frauds.
- Team Up To Fight Marketing Frauds
The next step involves working with other businesses and individuals who experience similar marketing frauds. With collaborations, one gets to know more adopted marketing tools implemented by other firms to detect and get rid of fraud bots and save your online business from low search engine rankings. When companies receive negative reviews or ratings online, it affects them unpleasantly. Sharing tools and strategies with other parties can help you deal better with these prevailing marketing frauds, highlights Faisal Abidi, RNF Technologies.
- Enjoy Small Wins
Faisal Abidi, who also leads Phonato Studios, a product development arm of RNF Technologies, asks people to enjoy their wins. He understands that tracking and getting rid of bots is time-consuming, demanding patience and motivation to keep doing it. As bots advance themselves and try to attack websites, again and again, it’s better to address small wins to continue further.
- Move Ahead With The Times
And finally, Faisal Abidi, Phonato Studios, spotlights the importance of updating one’s strategies and tools against the bot to prevent one’s website. As technology innovates, one cannot expect to defeat these bad actors with the same old plans. One needs to keep going ahead to save themselves from such bot attacks. So while the bots progress, we need to think ahead to fight them before they unpleasantly affect our businesses.
Final Takeaways
In conclusion, Faisal Abidi, Phonato Studios, highlights that we must get together and innovate our tools and strategies regularly to get away with marketing fraud. Undoubtedly, It is a crucial step for all marketers and businesses to combat it to prevent ourselves from facing huge losses from these marketing frauds. We need to keep trying to figure out what’s working and what’s not against these bots and invalid traffic and create a strong shield around our businesses so that it becomes difficult for fraudsters to take advantage of the loopholes.